Design thinking is a problem-solving methodology developed by IDEO, emphasizing consumer needs. It involves observing how people interact with environments and products, then using these insights to innovate solutions. In startups, design thinking helps identify real consumer needs, saving time and resources.
The 6 Steps of Design Thinking
- Observe and Understand: Gather insights by observing user interactions.
- Define the Problem: Clearly articulate the problem to be solved.
- Ideate a Solution: Generate a range of ideas to address the problem.
- Select and Fine-Tune Ideas: Choose the best ideas and refine them.
- Prototype: Create a prototype of the solution.
- Test Your Prototype: Test the prototype with users and gather feedback.
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