SMERALD: From Training to Transformation
From Training to Transformation In December 2024, the creative team from Kanal4 joined our international SMERALD CPD training in Palermo, where they explored how Artificial Intelligence could support digital data workflows and client communication. To build on the momentum, we met again for two focused follow-up sessions in January and February 2025. These meetings offered space to further refine ideas and develop a prototype AI assistant—a tool designed to support client interaction by enabling quick, tailored visualisations during the early…







